Why Every Small Business Needs a Responsive Website

A responsive website is a web page that is designed to resize itself depending on the type of device it is being viewed on. Gone are the days when a website needed just a mobile version and a desktop version. Consumers now surf the web on everything from big screens to tiny watch-size devices.  With the growth of smartphones, tablets and …

Twitter 6-second Viewable Video Ad Bids Go Global

Twitter has a new video ad bidding option available on a global scale today. Advertisers can run 15-second or shorter ads, but they will only be charged if the ad is viewed for a full six-seconds with pixels at 50% in view. The option is available for Promoted Video, In-stream Video Sponsorships and In-stream Videos Ads that include assets at …

Social Media Top Influence Channel for Generation Z

  As Generation Z gets older and moves into independent purchase decision making they become a major priority for marketers. Recent studies by the CMO Council and Pitney Bowes have shown that Generation Z prefers social media as their top influencing channel. 88% of people born since 1997 saying they want brand experiences among digital and physical channels with more …

In-app Advertising: Get on the Mobile Train

Neglecting to develop an in-app advertising strategy could leave your business lagging behind.  In-app advertising is the largest shift in the digital marketing industry today.  Particularly in the massively growing Asian marketplace.  With three out of four users saying they use apps when they are bored, you simply cannot afford to snag attention with in-app advertising. Mobile device Ids can ensure target specific …

Three Issues that May Be Bogging Down Your Digital Marketing

Common pitfalls can shoot down an otherwise successful digital marketing agenda. Here are three issues that can poke giant holes in your dynamic marketing strategy. Take a minute to ensure these aren’t bogging down your business. Not having a plan Before you do any kind of marketing, make a plan. A real plan, that includes monitoring and follow up. How …

Five Online Marketing Tips for Small Businesses

The Internet is rapidly becoming the number one choice for endless marketing possibilities. Small businesses can easily take advantage of the web potential. Here are five tips to help ensure your online marketing is getting you the most return for your investment. Target the right audience Experts agree that selecting and targeting the right audience is critical to boosting your …

Define Your Niche And Be Everywhere

Your Niche Can Make You Richer By 20x Click here to download the episode. What You’ll Learn In This Episode of The Sales Podcast… How to 20x your fees How to set proper goals and expectations for each step of your sales process Why you need a vertical to dominate to grow your sales How to find the under-served segments to dominate …

Online Presence Basics: SEO and SEM

You own a business and you want to increase your online presence… But how do you do that? What is SEO? What the heck is SEM?? With so many new lead generation tools, how do you know where to start? First things first, it is important to know what each term stands for, and the basic pros and cons for …

SEO Through Social Media

There are a lot of tips out there on how to get SEO benefits from social media, including getting content indexed. The easiest way to get your social media to work for you is to use it the way it was intended. There are a lot of companies who not only use social media to build a brand, but also …

B2B Lead Generation

It’s always difficult to keep a steady supply of quality leads, especially in an efficient timely manner. A quality business to business (B2B) lead strategy can the basis of an entire selling system. Sometimes knowing what techniques to avoid can be as useful as picking the right ones. Here are a few ideas to help you create your own B2B …