Why Every Small Business Needs a Responsive Website

A responsive website is a web page that is designed to resize itself depending on the type of device it is being viewed on. Gone are the days when a website needed just a mobile version and a desktop version. Consumers now surf the web on everything from big screens to tiny watch-size devices.  With the growth of smartphones, tablets and …

Twitter 6-second Viewable Video Ad Bids Go Global

Twitter has a new video ad bidding option available on a global scale today. Advertisers can run 15-second or shorter ads, but they will only be charged if the ad is viewed for a full six-seconds with pixels at 50% in view. The option is available for Promoted Video, In-stream Video Sponsorships and In-stream Videos Ads that include assets at …

Social Media Top Influence Channel for Generation Z

  As Generation Z gets older and moves into independent purchase decision making they become a major priority for marketers. Recent studies by the CMO Council and Pitney Bowes have shown that Generation Z prefers social media as their top influencing channel. 88% of people born since 1997 saying they want brand experiences among digital and physical channels with more …

“Like-less” Instagram Expands Beyond Canada Trial

Australia, Brazil, Ireland, Italy, Japan and New Zealand have now joined Canada in “like-less” Instagram. Although the change is relatively minor for some, it is major for others. Instead of telling the public how many “likes” a post gets, it now only tells the account owner. Non-owners can still tap on “liked by others” and see a breakdown of likes, …

3 Easy Ways to Track Your Social Media Presence

If your business or brand has a social media presence, a tracking system is a must.  Tracking systems allow you to monitor brand mentions, links to your site, conversations, and even hashtags. These monitoring tools below are a great place to start for the small business/ do-it-yourselfer business owner! Hootsuite.  Hootsuite has been touted as one of the best free …

Social Media Marketing: The Best Approach

Selecting the right platform for your business to market on a social media site can be overwhelming. How do you know if the media site you want to use is what’s best for your product as well? Here’s a brief overview of a few of the top social media platforms, their users, and the best approach to take to optimize …

Social Media Marketing

If you are not communicating with your customers on social media, you are missing a golden opportunity! Facebook, Twitter, Instagram, Pinterest: these social media giants expand your business opportunities beyond a simple webpage and can stoke the success of your business. Creating and sharing content on social media can drive audience engagement and provide a platform for harvesting leads and …

Easily Hack Social Media Accounts via Text

If you have ever desired to hack the Facebook account of friends or family members, don’t worry, you are not alone, as this is one of the top inquiries requested by users in search engines. And the answer is not easy to find. That being said, researchers have found that it is possible to do, with merely a phone number, …

Microsoft Bought LinkedIn for $26.2 Billion

In an all cash transaction valued at $26.2 billion, Microsoft has announced the purchase of the social networking site for professionals, LinkedIn. In the deal, LinkedIn will keep their own brand and remain independent with current CEO Jeff Weiner reporting directly to Microsoft CEO Satya Nadella. The deal will close later this year and has met with unanimous approval from …

7 Social Media Tools for Your Small Business

Social Media can be a lot of fun and can be extremely helpful to your business’s bottom line. It is free and it can be a great way to connect to your target market. However, it can also be extremely time-consuming, confusing and overwhelming. That being said, have no fear as there is no shortage of social media management tools …