Online Presence Basics: SEO and SEM

You own a business and you want to increase your online presence… But how do you do that? What is SEO? What the heck is SEM?? With so many new lead generation tools, how do you know where to start? First things first, it is important to know what each term stands for, and the basic pros and cons for …

SEO Through Social Media

There are a lot of tips out there on how to get SEO benefits from social media, including getting content indexed. The easiest way to get your social media to work for you is to use it the way it was intended. There are a lot of companies who not only use social media to build a brand, but also …

B2B Lead Generation

It’s always difficult to keep a steady supply of quality leads, especially in an efficient timely manner. A quality business to business (B2B) lead strategy can the basis of an entire selling system. Sometimes knowing what techniques to avoid can be as useful as picking the right ones. Here are a few ideas to help you create your own B2B …

How to Keep Your Website Safe

If you have a website, you are at risk of being hacked. Hacker’s may be after confidential personal or financial information from you or your visitors. They could also be hoping to infect visitors with malware or redirect them to malicious websites. The average user is not only unaware of the threat hacking represents, they don’t know how to defend …

Replacing Web Design

Thanks to Siri, artificial intelligence has gone from the realm of science fiction to the (sometimes frustratingly) mundane. Now a new release from Wix, has brought artificial intelligence to web design. Wix ADI (Artificial Design Intelligence) is being touted as a blend of human design sensibility and AI in order to create new web templates. According to Wix, no two …

Display Advertising Tricks

It’s hard enough for an ad campaign to draw in visitors to click through to your site. It’s even more difficult when you think about all the other display ads yours is competing with. Here are five simple tricks that can have your ads standing out and driving visitors to your business. Image is everything. There’s no point in spending …

Top 10 Ways to Improve Search Engine Rankings

Search Engine Optimization (SEO) is a great way to increase your website’s online presence (and hopefully your revenue, too!). Optimizing your website helps to put you on the top of search engine results… You can have the trendiest, easiest site to follow, but that won’t matter if nobody can find it! So just exactly how do you do this? Here …

Facebook Founder Zuckerberg Hacked

Do you have a LinkedIn account? Might be time to change your password… Just to be on the safe side! Mark Zuckerberg, the man behind the Facebook empire, was infiltrated briefly on Sunday June 5, 2016, by the hacker group, Ourmine. They bragged about their alleged hacks to their 40,000+ followers, and taunted Zuckerberg, with such Tweets as “Hey @finkd …