Pinterest’s New Feed Tool

Pinterest has made a large step toward improving user engagement.

Pinterest’s new Home Feed tool allows users to fine-tune their preferences for the future pin topics they will see on their feed. This boost to user control has multiple benefits, including a better user experience, more accurately targeted content, and potentially more branded and promoted content saved to boards.

“We approached this in the same way our engineers build recommendations on the backend, by handing a control panel over to the Pinner so she can tune her home feed and have the most relevant and inspirational experience possible,” said Pinterest’s head of Pinner Products Omar Seyal. Users can also give feed back on why they don’t want to see suggested feed pins, get recommendations from their private (secret) boards, and mark content as irrelevant or inappropriate.

The tool can be accessed via a user’s settings or at https://pinterest.com/edit.

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