Social Media Marketing: The Best Approach

Selecting the right platform for your business to market on a social media site can be overwhelming. How do you know if the media site you want to use is what’s best for your product as well? Here’s a brief overview of a few of the top social media platforms, their users, and the best approach to take to optimize your marketing strategy.


Facebook is casual, fun, and friendly. The environment is one of relaxed chit-chat, so keep your tone friendly and casual as well. Creating a business fan page is a fantastic start. To get your business out there to an even larger market base, consider investing in a Facebook ad strategy to enlarge your digital footprint.


LinkedIn is a professional social media network and a great place to share content with other professionals in your genre. Job opportunities, employee networking, and professional networking all serve to improve your business visibility. Recommendations from your customers and clients lends credibility to your business and helps earn trust among your peers.


Twitter is a social media platform that allows instant update broadcasts and engage in timely dialog with customers. Make the time to answer questions as soon as possible. Your tweets should be fun and brand-building. Following people in your given industry and market earns you followers in return, and be sure to re-tweet anything positive a customer says about you.


Pinterest’s image-driven platform is ideal for businesses selling physical products. The primary demographic for Pinterest users is female, so keep that in mind when tailoring your Pinterest strategy. Make your pinboards unique, relevant, and eye-catching.

This is by no means a comprehensive list. There are many more social media avenues to explore, like YouTube and Reddit for examples. Do your research and plan accordingly to maximize your marketing power.

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