7 Social Media Tools for Your Small Business

BullhornSocial Media can be a lot of fun and can be extremely helpful to your business’s bottom line. It is free and it can be a great way to connect to your target market. However, it can also be extremely time-consuming, confusing and overwhelming. That being said, have no fear as there is no shortage of social media management tools available to help you streamline this sometimes complicated process.

  1. Buffer

This social media tool is great for teams. You can post to Facebook, Twitter, LinkedIn, Google+, and Pinterest. One unique feature is that Buffer allows you and your team to share content on the go just by downloading an app to your smart phone, or adding a browser extension. This tool is also very easy to use, and recommends the best times to post your content. Like many of the other managers, there are several pricing options, including a free one that limits your available features.

  1. EveryPost

This dashboard is unique in several ways. First, it allows you to schedule content on almost every social account: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr, while pulling content from other social media accounts (YouTube, Instagram, Flickr, etc.). It is also unique in that the interface is extremely simple, and it has an amazingly easy-to-use smart app. It offers five pricing options, including one that is free. Keep in mind, of course, that the free option does not allow access to all of the features.

  1. Hootsuite

Perhaps the most well-known management tool, it is at the top for a reason. Like the others in this list, you can schedule and analyze campaigns, but it is also contains some pretty neat team tools that help to organize employees, while also giving them ideas for original content creation. It is easy-to-use and does offer a free plan; if you have a big team or manage a multitude of social media sites, then you may consider looking into a paid version, in order to gain access to all the available features.

  1. Social Oomph

Like other content tools, you can schedule content on Facebook and Twitter. This is free, but it also offers upgraded options that will let you schedule pics, create welcome Twitter messages and/or purge your messages and tweets. It has a simplified user interface, and there is a free option. Though it is limited, if you sign up for a free one-week trial, you will get access to additional features.

  1. Sprout Social

A very detailed tool, Sprout Social differs from other multiple-platform tools in that it focuses on engaging and communicating with your customers. Not only does it have a tab showing who all has messaged/mentioned you, but it also has a unique feature that finds keywords being used by your target market so you can easily watch what is trending. Additionally, Sprout Social utilizes analytical tools that are not seen elsewhere that measure such trends as responsiveness and engagement, and will suggest ideal post times based on your target audience. This also has the ability to help manage teams, so it is a great option if you have multiple employees.

  1. MeetEdgar

I think we are all aware by now just how important blog posts are for increasing SEO rankings. They can also be time-consuming, so why not get the most that you can out of each and every post? MeetEdgar identifies content that may have been missed by your followers and potential customers. Additionally, it helps you organize categories, making it easier to recycle your posts in the future.

  1. Socedo

Like other tools, Socedo allows you to schedule posts across different social media platforms. It is different, however, in that it helps you find relevant leads and matches you with users via keywords that you define, which allows you to actually engage with your target market.


It is important to keep in mind that it is not necessary to incorporate every single one of these tools in your tool box, in order for your company to be more efficient in the social media game. Most of these management tools have free trials, so why not take advantage of as many as you can, and see which one(s) best fit your needs and the needs of your business! That way, if one application offers features you do not need, or you don’t particularly care for another one’s interface, you not only have a plethora of other options, but you also haven’t lost a dime.

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