It’s hard enough for an ad campaign to draw in visitors to click through to your site. It’s even more difficult when you think about all the other display ads yours is competing with. Here are five simple tricks that can have your ads standing out and driving visitors to your business.
Image is everything.
There’s no point in spending money on an ad campaign if the imagery it uses doesn’t capture the attention of your audience. It’s probably worth spending the money to have a graphic designer create something that not only looks good but best communicates your message.
Good Copy Makes A Difference.
Sometimes the difference in whether someone clicks through to your site is how interesting your ad copy is. Creative descriptions draw users in and make for great display ads. If you don’t want your display advertisements to go unnoticed, make sure you have compelling ad copy.
Have A Call-To-Action.
Considering most online shoppers will use a discount code over the course of the year, and if someone sees an ad with a discount they are more likely to click on that ad, is there any wonder how a call-to-action can drive in traffic? The effectiveness of your ad campaign can be increased by including a strong call to action within your display campaign.
Try A Little From Column A and A Little From Column B.
Sometimes having one ad campaign isn’t the best way to go. If you have two good ideas but both of them out there and see which one brings in the most visitors. This will allow you to see what works best and then make changes to best tailor it for your needs.
Always Be Analyzing.
Pay attention to how your ads are reaching people to see how long people stay on your site, how many conversions, and view through conversions you’re getting from your display advertisement. You should be looking at this information in order to find what works and what doesn’t in order to fine tune your ad campaign.
Coming up with an online ad campaign can be a daunting task, but by following these tips and tailoring them for your needs , you can have far more effective display advertisements.